![]() ![]() “While Amazon’s applications and its $5 incentive can be viewed as friendly to consumers, physical retailers will see it only one way - as an attack,” writes Tricia Duryee at .Īmazon is a business, and they’ll do what’s best for their bottom line. Now, with the holiday shopping season upon us, Amazon has announced they’re taking $5 off purchases that are scanned in brick-and-mortar stores via their Price Check app for smartphones. ![]() Thirty-nine percent of people who bought books from Amazon in the same period said they had looked at the book in a bookstore before buying it from Amazon, the survey said.” “According to survey, conducted in October by the Codex Group, a book market research and consulting company, 24 percent of people who said they had bought books from an online retailer in the last month also said they had seen the book in a brick-and-mortar bookstore first. Last weekend, Julie Bosman at the NY Times addressed a nefarious shopping trend that’s plaguing bookstores: “showrooming.” The term means browsing in a brick-and-mortar store, finding a book you like, and then using your smartphone to buy it online, and “probably at a steep discount from the bookstores’ archrival, .”īosman isn’t just pointing fingers at the e-commerce giant she’s got figures to back her up. ![]()
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